Brand profile · Womenswear

SU in Russia and the CIS.

A new Italian premium bridge brand: clean lines, architectural volumes and quiet elegance.

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SU: brown coat with sculptural collar and belt

SU: sand jacket and wide checked trousers

SU: black knitted cape and sculptural bracelet

The brand

Clean lines, new volumes.

SU was born in 2024 from a designer with experience in the Italian premium segment, who chose to create a capsule following only her instinct: no limits and no compromises.

The name evokes purity, lightness and refined simplicity. It recalls the French “sûr”, confidence, and the Japanese “素”, naturalness: minimalism, confidence and authentic style.

Collections for those who love minimalism but look for character in shape: pieces to wear for a long time, easily combined into a total look.

Clean lines and architectural volumes
Quiet elegance, no logos
High-quality fabrics and precise cut
Neutral palette, versatile pieces designed as a capsule
Premium bridge womenswear

Official brand website →

Lookbook

The collection

SU: oversized olive bomber and white shirt

SU: voluminous grey wool sweater and olive skirt

SU: long draped brick-red dress

The brand at a glance

Key facts
for buyers.

Positioning: Premium bridge / accessible premium
Categories: Outerwear, jackets, knitwear, dresses, trousers and skirts
Target customer: Urban women who love minimalism with character
Sizes: IT 38–48
Territories: Russia and the CIS
Lookbook and price list: On request for professional buyers

How we work with the brand

One contact,
from order to delivery.

The process is managed by SUPERSTUDIO through a local contact who knows the collection and the market.

01

Presentation

The collection in the Moscow showroom or at a remote appointment.

02

Sales campaign

Order collection with the support of the sales team.

03

Documents and logistics

Certification, shipping and delivery to the retailer.

04

Sales contact

The SUPERSTUDIO team in Moscow: contacts.

For boutiques and buyers

Would you like to see the SU collection in person?

Book an appointment →

The Moscow showroom, by appointment →