Brand profile · Menswear

SH ZERO in Russia and the CIS.

Menswear from Conegliano for a modern mindset: minimal, comfortable and versatile garments in light technical fabrics that make the day simpler.

The brand

Travel, stay active, set troubles to zero.

SH ZERO was born in Conegliano, in the province of Treviso, inspired by people and their modern, minimalist mindset. The idea is a collection that combines comfort and versatility, for those who appreciate simple, functional things.

Practical garments to pack in a backpack or suitcase, to wear for long hours at the office or when rushing from one meeting to the next. A polished style without excess, looking for solutions that reduce problems to zero.

The fabrics focus on polyamide blended with other fibres: light, breathable, water-repellent garments that resist creasing and need little care. The brand exhibits at Pitti Uomo in Florence.

  • Minimal, comfortable and versatile menswear
  • Light, breathable, water-repellent technical fabrics
  • Easy care: crease-resistant, low-maintenance garments
  • From office to travel, from city to leisure
  • Exhibits at Pitti Uomo, Florence
Official brand website →

Lookbook

Autumn-Winter 2026-27

The brand at a glance

Key facts
for buyers.

Positioning
Contemporary menswear, minimal and functional
Categories
Jackets, outerwear, gilets, knitwear, shirts, trousers, polos
Target customer
Menswear stores serving dynamic customers, between office and travel
Origin
Conegliano, Treviso
Territories
Russia and the CIS
Lookbook and price list
A/W 2026-27 collection · on request for professional buyers

How we work with the brand

One contact,
from order to delivery.

The process is managed by SUPERSTUDIO through a local contact who knows the collection and the market.

01

Presentation

The collection in the Moscow showroom or at a remote appointment.

02

Sales campaign

Order collection with the support of the sales team.

03

Documents and logistics

Certification, shipping and delivery to the retailer.

04

Sales contact

The SUPERSTUDIO team in Moscow: contacts.

For boutiques and buyers

Would you like to see the SH ZERO collection in person?

Book an appointment →

The Moscow showroom, by appointment →